'You cannot be serious!' John McEnroe stars in campaign for gadget insurer Protect Your Bubble
Tennis legend John McEnroe has resurrected his iconic line 'You cannot be serious!' as part of a new advertising campaign for UK gadget insurer Protect Your Bubble to promote its Family Gadget Insurance offering.
Running from today (Tuesday 24 December) the 30" creative starring McEnroe and his fictional family will air across more than 40 UK TV channels, terrestrial and digital.
Joining McEnroe's family is Squeak, one of Protect Your Bubble's brand characters, who is playing a computer game with the family's daughter. When taking a shot Squeak accidentally knocks McEnroe's smartphone into a pot of soup.
"It was a real coup when John agreed to front our latest advertising campaign. John was a great sport throughout the film shoot. He continues to have a place in the hearts of the UK public and hopefully this advert will make families smile over the festive period, while at the same time promoting our new family gadget insurance product," remarked Stephen Ebbett, director of Protect Your Bubble.
As well as targeting the over 35s with the McEnroe advert and family-friendly insurance offering, a separate 30" creative aimed at the 18-34 year old market featuring The Gadget Show's Jason Bradbury will also run from today, with two additional 10" ads featuring Bradbury running into the new year.