What a sweet ad for the essential item required for wrapping gifts of all kinds. Bringing its own spin to The Twelve Days of Christmas, this shows a range of instantly-identifiable presents all neatly papered, and - cleverly - it makes you feel that unless you've used Sellotape, you haven't properly entered into the festive spirit.
Agency: Brothers & Sisters
Film Prod Co: Brothers & Sisters
Director: Mathy & Fran
Editor: Joe Parsons
Ad of the Day is brought to you in association with David Reviews.