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Over 3bn visits to retail websites expected in December as Experian predicts record breaking Christmas online shopping period

Retail websites are set to receive over three billion visits throughout December for the first time, Experian has claimed, as UK consumers spend 45 million hours shopping online over Christmas Eve, Christmas Day and Boxing Day.

On what is expected to be the busiest shopping day of the year (23 December), the global information services company has said that it expects a record breaking month for online retail, having studied data from its online competitive intelligence tool, Experian Hitwise.

The largest increase of 105 million visits is expected to take place on Christmas Eve, a rise of over a fifth (22 per cent) on the same day last year, while Christmas Day is set for a nine per cent increase, and Boxing Day will see a growth of five per cent on last year.

James Murray, digital insight manager for Experian Marketing Services, said this Christmas has outperformed last year consistently on ‘virtually every single shopping day’ so far, including a record breaking Cyber Monday.

“Shopping habits are changing, with Christmas Day becoming a significant shopping day during the period. As a result, we anticipate a more sustained shopping pattern during this period, moving away from the traditional peaks and troughs usually evident during holiday season,” he added.

Experian has also claimed that UK consumers will make 117 million visits to retail websites on Christmas Day itself, and 118 million on Boxing Day, with the UK set to break the three billion visit barrier to retail websites for the first time in a single month.

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