The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

By Angela Haggerty, Reporter

December 22, 2013 | 1 min read

Aldi is offering customers an alternative to the traditional Christmas message from the Queen with ‘Jean’s Speech for Aldi’.

The speech is made by Jean Jones, 85, a popular and familiar face from the ‘Like Aldi’ adverts in 2011, who in her first ad for the brand said her husband preferred to drink tea from Aldi but she preferred to drink gin.

An Aldi spokesperson said: “We know our customers love the humour of our adverts, and particularly love Jean.

“We’re sure they’ll enjoy seeing Jean return in this Christmas special, which we hope retains all the humour customers have come to expect from our ads but more importantly, also thanks them for all their support in 2013.”

The video was posted on Aldi’s Facebook page and is available on YouTube.

Aldi

More from Aldi

View all