Spurs has topped the social media league in a new index created by Umpf and William Hill charting the social performance of 148 British professional football, rugby and cricket teams.
The tables collated an algorithm-based score alongside an assessment from a judging panel of industry experts and include teams from the English Premier League, Championship, Leagues One and Two and the Scottish Premiership, as well as cricket’s County Championship Divisions One and Two and rugby Super League and Premiership.
Spurs topped the table with a score of 69.9 out of 100, ahead of Chelsea at 67.6, Leyton Orient 67, Manchester United 65.3 and rugby team Leeds Rhinos at 62.8.
Coming in at the bottom of the table at 148 was the Scottish Premiership’s Ross County with a rock bottom 10, notably lower than its nearest competitor Worcestershire at 147 with 30.7 points.
Amy Byard, social media account manager at Umpf, said: “Spurs are worth and clear winners of the first ever Sport Social Media Index, scoring consistently highly in judges’ comments and in the algorithm.
“The club understands clearly the important of tailoring their content platform-by-platform to fit each of their social channels.
“They have strong video content, great archive imagery, they use Q&A sessions with the players well, and their unique, behind-the-scenes footage was another highlight – it’s no surprise that this content receives very high engagement as it taps into fans’ curiosities.”
Arsenal came in at number 17 with 59.1 points, behind Cardiff City at 59.4, Norwich at 59.6 (14th), Aston Villa at 59.7 (13th) and Leeds United at 60.1 (11th).
In Scotland, champions Celtic ranked 45 with 54.7, beaten by Inverness Caledonian Thistle who ranked 24th with 58.3 points.