To celebrate Earth Hour on 29 March 2014 Do The Green Thing has teamed up with WWF-UK and Pentagram Design to invite young creatives to submit poster designs that inspire a more sustainable lifestyle as part of a design competition.
Last year 23 world-class creatives, including Parick Cox, 2012 Olympic logo designer; Google creative director, Tom Uglow; Sophie Thomas, co-head of design at the RSA; and Dan Germain creative director at Innocent, led the countdown to Earth House with a series of posters. And once again for Earth Hour 2014 a new poster designed by a renowned creative will be released each day during the month of March, however, this time designs from the next generation of creative talent will join the 29 posters.
“Creativity is a powerful tool, able to inspire, seduce, provoke and persuade people to do things that they otherwise would not have considered. That’s why Do The Green Thing uses creativity to inspire people to be greener. We’re applying one of the most powerful tools we know to the biggest problem we’ve got,” said Naresh Ramchandani, co-founder of Do The Green Thing and partner at Pentagram.
George Bridge, creative director at WWF-UK, commented: “This is an exciting project where a mix of art, design and sustainability come together to create a powerful message about protecting our planet. Capturing the essence of Earth Hour - where millions of people show they care about our brilliant world – this is a chance for bright creative minds to showcase their talent and help us tell the story of Earth Hour in an inspired and engaging way.”
Open to all mediums – graphic design, illustration, copywriting, photography, product design, advertising, etc. – entrants must be a UK resident aged 16-25 to participate. Entrants must fill the poster template with their design and write a few lines about why the issue matter s to them and why their solution works. A whole manner of topics from turning things off to walking more and buying less can be covered, as long as it’s something they care about and makes people think and act.
January 2014 will see a panel of creative luminaries chose six finalists to attend a creative mentoring day at Pentagram to finesse their posters. In February the public will be invited to choose three posters to join the other 29 of the campaign. Of these three, the most popular will be the face of the campaign and feature in Earth Hour advertising.