Liquid Plumr unveils 'Hunky Plumr' calendar inspired by tongue-in-cheek ad

Liquid Plumr, a US drain cleaning brand owned by Clorox, rolled out a tongue-in-cheek ad this year that suggested cleaning drains could become every woman’s fantasy – especially when a ‘Hunky Plumr’ was involved.

On the back of the ad, DDB California has created the equally facetious 2014 ‘Hunky Plumr’ calendar featuring a different model-plumber alongside a cleaning product.

A profile including the plumber’s name, fears, hobbies, and guilty pleasures and a short piece of copy on plumbing care complete the editorial centerfold.

The calendar can be downloaded from LiquidPlumr.com, but here's a snippet in case you just can't wait...