Draftfcb Worldwide has acquired London advertising agency Inferno it has announced, while Kate Howe, president UK and Europe will leave at the end of the year.
The acquisition will see the agency initially become Inferno, with the aim of providing cross-media creative solutions, it explained in a statement.
The directors of Inferno, founded in 2000, are understood to be locked in to remain at the new business for at least five years.
Frazer Gibney, founding partner and CEO of Inferno, will remain as CEO of the new entity, with executives from both agencies forming a new leadership team which will be announced early next year.
“The move is a win-win for all involved,” said Carter Murray, CEO of Draftfcb Worldwide. “Inferno and Draftfcb’s combined capabilities and instant critical mass will enable the agency to better service global clients and grow more quickly organically. With such deep bench strength, increased thought leadership and an unwavering commitment to creativity, we are confident of and excited about our future in the UK.”
Meanwhile, Kate Howe, president UK and Europe for Draftfcb will leave the agency on 31 December having resigned from the board after four-and-a-half years, it has revealed.