RR. Spink & Sons unveils new packaging with Good

By Ishbel Macleod | PR and social media consultant




December 18, 2013 | 1 min read

RR. Spink & Sons, the smoked fish brand, has unveiled new packaging designed by Good as it looks to reinforce the heritage of the brand.

The previous light-coloured packaging has been replaced with a ‘wood effect’ pack, emphasising the brand’s heritage of smoking over wood and underlining the natural methods used in the product range.

The brand’s new marque, in the top left corner of the pack also emphasises its Scottish provenance, naming the town of Arbroath, where RR. Spink is based.

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Good is one of the most effective design agencies in the UK, winning six gold DBA Design Effectiveness Awards in the past six years.

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