RR. Spink & Sons unveils new packaging with Good

By Ishbel Macleod | PR and social media consultant

Good

|

article

December 18, 2013 | 1 min read

RR. Spink & Sons, the smoked fish brand, has unveiled new packaging designed by Good as it looks to reinforce the heritage of the brand.

The previous light-coloured packaging has been replaced with a ‘wood effect’ pack, emphasising the brand’s heritage of smoking over wood and underlining the natural methods used in the product range.

The brand’s new marque, in the top left corner of the pack also emphasises its Scottish provenance, naming the town of Arbroath, where RR. Spink is based.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Good is one of the most effective design agencies in the UK, winning six gold DBA Design Effectiveness Awards in the past six years.

Find out more

Trending

Industry insights

View all
Add your own content +