To support the launch of Exakt high performance music system manufacturer Linn has appointed Uniform to produce films introducing the product.
Retailing at £50,000 the Klimax Exakt system eliminates the sources of noise, distortion and interference that exist in the traditional analogue hi-fi chain, enabling ‘connected, intelligent, software upgradeable speakers’ and room optimisation functionality.
Briefed with communicating the technology behind Exakt in a simple way, Uniform has created a series of films to help customers quickly understand its benefits.
“Uniform took a very complicated subject matter, explaining the technical detail of Exakt technology, and communicated this very clearly - creating a very simple, easy to understand film which was effective in all of our markets from the US, across Europe and into Asia,” said Angus Lawrie, marketing director at Linn.
“The simplicity of the messaging allowed for easy translation – critical for our retailer conferences, consumer events and online presence.”
Laurie Jones, creative director of film at Uniform added: “Linn is a company of innovative engineers with a real passion for music. We had to understand the benefits of Exakt and work from there, breaking down the story into an easy to follow film that could work across different continents.”
The films can be viewed directly on the Uniform website.