Jeep urges free perceptions in upside down-animal campaign by Leo Burnett Paris

Jeep is urging consumers to ‘see whatever you want to see’ in a new creative campaign which –quite literally – turns things on their head.

Reminiscent of the old lady/young lady picture many will have seen in childhood, the creative by Leo Burnett Paris shows an animal, and when turned upside down another animal appears.

There are three different executions of the campaign.

Picture One

Picture Two

Picture Three