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Rihanna Balmain

Balmain offers sneak preview of spring/summer 2014 advertising campaign featuring Rihanna

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By Gillian West, Social media manager

December 17, 2013 | 1 min read

French fashion house Balmain has unveiled a preview of its upcoming spring 2014 advertising campaign featuring pop star Rihanna.

Of the campaign, Balmain creative director, Oliver Rousteing, said: “In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.”

During her career Rihanna has also fronted campaigns for the likes of MAC Cosmetics, Vita Coco, Budweiser, and Nivea, who famously dumped the Bajan singer from its advertising for being ‘too sexy’ for the brand’s target audience.

The Balmain creative will appear in magazines from January 2014.

Rihanna Balmain

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