Reckitt Benckiser

Aegis and IPG networks join Havas and Publicis on Reckitt Benckiser global roster

By Angela Haggerty, Reporter

December 17, 2013 | 2 min read

Reckitt Benckiser has added the Aegis and IPG networks to its roster of global media agency partners following a recent review.

Partners: Reckitt Benckiser has made some global appointments

The companies join Havas and ZenithOptimedia (Publicis), who were already partners. Reckitt Benckiser UK has re-appointed Publicis as its media partner.

Heather Allen, executive vice president global category development at Reckitt Benckiser, said: “Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”

Allen added that the FMCG company, which advertises in nearly 60 markets, was “delighted” with the quality of the proposals from both existing and new partners.

Reckitt Benckiser

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IPG Mediabrands


Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.

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Zenith Media

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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