Reckitt Benckiser has added the Aegis and IPG networks to its roster of global media agency partners following a recent review.
The companies join Havas and ZenithOptimedia (Publicis), who were already partners. Reckitt Benckiser UK has re-appointed Publicis as its media partner.
Heather Allen, executive vice president global category development at Reckitt Benckiser, said: “Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”
Allen added that the FMCG company, which advertises in nearly 60 markets, was “delighted” with the quality of the proposals from both existing and new partners.