Rakuten's Play.com Super Sale event causes 65% rise in mobile traffic, with a quarter of all visitors coming from mobile
Rakuten, e-commerce marketplace and owner of UK marketplace Rakuten’s Play.com, has revealed that the introduction of its Super Sales shopping event on Play.com saw mobile traffic grow 65 per cent, with 25 per cent of all traffic coming from mobile and 15 per cent from tablet.
In Japan, Rakuten is famous for its Super Sale shopping events, which see thousands of products reduced in price. This year similar promotions ran across many of its international marketplaces, with Play.com hosting an eight-day Rakuten Super Sale shopping event.
Technology products were most in demand across all markets with merchants cutting prices by around a fifth during the shopping events. The average US discount came in at around 17 per cent with the average UK discount almost a third off at 31 per cent.
“We’re known for our Rakuten Super Sale shopping events in Japan, so we’re thrilled to see that so many of our merchants in the UK took part,” said Shingo Murakami, managing director of Rakuten’s Play.com. “Not only are Rakuten Super Sales loved by shoppers, as can be seen by the nearly 20 per cent increase in site traffic at Rakuten’s Play.com, they give merchants the chance to build customer loyalty by rewarding shoppers with Rakuten Sales Points. We are looking forward to next Rakuten Super Sale already.”
More than a quarter (25 per cent) of products in the UK were sold at half price, with visits to Play.com increasing by 70 per cent during the event.