Ladies ‘Lingerie football’ scores more viewers than the A-League
The debut of the Lingerie football league on TV has proven to be a ratings success, scoring almost 50 percent more viewers than the top rating A-League game.Viewing figures peaked at 280,000 viewers, with the Saturday night match averaging 75,000 during the broadcast. The highest rating A-League game averaged 49,000 viewers.Aaron Langmaid said the sexualisation of the sport was a marketing strategy.“It's just that when men are the targets, we don't get as offended by it,” he said.“This is a game about shameless self-promotion. The women will tell you they are there for the love of the game, and maybe they are. But they'll give the crowd plenty of side-arm and push up their cleavage and hope the photographer on the side line spotted it.“It's gritty. It's entertaining. It's polarising.”The Victoria Maidens defeated the Western Australia Angels 32-26
Victoria Maidens captain Tahli Greenwood
So proud to walk out on @AAMIPark last night against the @LFLAngels. Tough competitors but we came out with the W. pic.twitter.com/RK71pdrvp3
— Tahli Greenwood (@tahligreenwood) December 15, 2013So true! Building from grass roots + clever marketing = success.. Lingerie football:We get what we deserve | TND http://t.co/U1fq7k3d79
— Verity (@verityc) December 16, 2013