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By Ishbel Macleod, PR and social media consultant

December 16, 2013 | 1 min read

Jobsite has created a spoof video of hit TV show The Apprentice as it looks to launch new campaign The Advantage.

The campaign, created by Seven, looks to offer Jobsite users the chance to win an ‘ultimate interview package’, including one-to-one career coaching, bespoke interview training and a complete new wardrobe.

The competition kicks off Jobsite's new digital marketing campaign which is targeting millennial job seekers.

Set to be promoted through YouTube, Facebook and Twitter, as well as through a microsite, the content features Sophie Relf, Jobsite’s marketing director who highlights that gaining a competitive advantage in business isn’t always as it seems on TV.


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