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By Gillian West | Social media manager

December 16, 2013 | 2 min read

Online food ordering site has undertaken its first brand refresh since its launch in 2006, complete with new logo and platform overhaul.

The multi-million pound brand-building campaign is supported by a TV creative from 180 Amsterdam, and follows the platform becoming part of online food-ordering network Delivery Hero in January of this year.

The new brand positioning ‘Your hunger. Our Mission.’ places a renewed focus on performance with the online and app platforms rebuilt to offer customers and restaurant partners a better user experience. Emphasis has been placed on ease, choice, quality and punctuality which are all encompassed in the new shooting star logo.

The ad campaign comprises of TV, print, outdoor and digital and will air for the first time on Boxing Day (Thursday 26 December).

Graeme Horne, CMO at, said: “We have been expanding rapidly since partnering with Delivery Hero, adding new restaurants and increasing our marketing presence. This rebrand and campaign is the first phase of a new marketing strategy. We’re excited to bring the refreshed platform and an even more awesome ordering experience to our customers.”

Al Moseley, president and chief creative officer, 180 Amsterdam, added: “Delivery Hero is a young, innovative business with a big appetite for growth. Over the years, our many late nights have made us experts in ordering takeaway food, so we loved bringing to life Delivery Hero’s energy and passion, whilst also demonstrating, in a playful and memorable way, just how easy the service is to use when you’re craving your favourite food.”

The TV creative, shot in Slovenia, is one of a number of interpretations set in surprising situations with coming to the rescue of some puckish astronauts in space. Public Relations Drum News

Content created with:

180 Amsterdam

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