Christmas stockings the length and breadth of the UK will be bulging with tablet computers come 25 December, according to a new study from YouGov.
Commissioned by Newsworks the research found that over 4m Britons will either give or receive such a device over the holidays with 2.9m consumers buying a tablet and 1.3m lucky family and friends receiving one as a gift.
Of the buyers those in the 35-44 age bracket are most likely to stump up for a tablet whilst people aged 18-24 are most likely to receive one – adding to the 16.5m Britons who already own one.
The majority of buyers, six in ten, expect to spend less than £200 on the device on a tablet.
Unsurprisingly Apple wins the battle of the brands with its latest iPad Air model topping consumer buying intentions at 16 per cent, although it is beaten by Tesco’s Hudl in terms of the device people most expect to receive as a gift, with 17 per cent anticipating finding one under their tree.