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Legoland appoints BMB for global campaign aiming to 'move brand on to next level'

By Angela Haggerty | Reporter

BMB

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Merlin Entertainments Group article

December 14, 2013 | 2 min read

Merlin has appointed BMB to help move its Legoland theme park brand on “to the next level” following a review of its marketing strategy.

Appointment: BMB will create a global campaign for the brand

The campaign is expected to launch in time for Easter 2014, which is Legoland’s peak season in Europe and America. It will focus on conveying additions to the theme parks in recent years, such as water parks and aquariums.

Dan Gregson, managing director of BMB, said: “BMB is absolutely thrilled to be working with such a unique and vibrant brand as Legoland. There really is no other theme park concept like it and we can’t wait to get started.”

Appointment: BMB will create a global campaign for the brand

A Dubai Legoland theme park is due to open in 2015, adding to six other parks in the UK, Denmark, Germany, California, Florida and Malaysia.

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BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and specialist advice exclusively for Forbes 500 families.

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