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Merlin Entertainments Group Lego News

Legoland appoints BMB for global campaign aiming to 'move brand on to next level'

By Angela Haggerty | Reporter

December 14, 2013 | 2 min read

Merlin has appointed BMB to help move its Legoland theme park brand on “to the next level” following a review of its marketing strategy.

Appointment: BMB will create a global campaign for the brand

The campaign is expected to launch in time for Easter 2014, which is Legoland’s peak season in Europe and America. It will focus on conveying additions to the theme parks in recent years, such as water parks and aquariums.

Dan Gregson, managing director of BMB, said: “BMB is absolutely thrilled to be working with such a unique and vibrant brand as Legoland. There really is no other theme park concept like it and we can’t wait to get started.”

A Dubai Legoland theme park is due to open in 2015, adding to six other parks in the UK, Denmark, Germany, California, Florida and Malaysia.

Merlin Entertainments Group Lego News

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