Shop Direct appoints Sarah Curran to lead branded fashion & beauty drive
Online retailer Shop Direct has announced the appointment of Sarah Curran as director in charge of its branded fashion & beauty ranges.
Overseeing digital department store brands including Very.co.uk, Littlewoods.com and isme.com.the role will encompass a host of brands such as GHD, Hunter, Lipsy, Ted Baker and UGG with combined annual sales of £1.7bn.
Curran is a co-founder of My-Wardrobe.com which has been built into a high-end fashion etail business.
Group retail and strategy director Gareth Jones said: “At Shop Direct, we sell a wide range of more than 800 famous brands and bring new labels on board every year to meet customer demand, in line with our purpose to make good things easily accessible to more people.
“Our customers consistently tell us that they want to be able to shop a wider range of brands, particularly at the luxury end of the market. We’re delighted that Sarah has agreed to join us to further develop our strategy in this area.”
Sarah Curran added: “When I launched My-Wardrobe back in 2006, my ambition was to democratise luxury by bringing fantastic brands to as wide an audience as possible. With its strong fashion and beauty credentials and the ability it offers customers to spread the cost of their purchases, Shop Direct takes that ethos to the next level.
“The business offers a fantastic range of aspirational brands and there’s a huge opportunity to do more. I look forward to working with the team to further expand the offering in the luxury fashion and beauty arena.”
Curran will commence her new role on 16 December.