Luca Linder promoted to the role of president at McCann Worldgroup
McCann Worldgroup has promoted president for the Americas, Middle East and Africa Luca Linder to the role of president of McCann Worldgroup.
The promotion sees Linder take responsibility for driving McCann’s businesses throughout the world, delivering integrated marketing solutions across the group’s agencies to serve the network’s clients.
“Luca is a true globalist and has established himself as one of the industry’s most experienced multiplatform and global marketing leaders,” said Harris Diamond, CEO, McCann Worldgroup. “He has been a key architect behind the success of McCann.”
Prior to McCann, Linder served as vice chairman of Leo Burnett EMEA and president of Burnett’s Fiat Coordination Centre. He also spent four years as CEO of the Conquest and Red Cell Network in Europe. He joined McCann in 2004 as CEO of McCann Mexico and deputy regional director of Latin America/Caribbean; he then rose to become regional director the next year.
He was named president of the Americas, Middle East and Africa in late 2012 and has played a hand in overseeing McCann’s global client capabilities and developing resources such as the global McCann XBC team for MasterCard.
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Linder commented: “Increasingly, whatever the market or the category, local or global, brands need three things to succeed: Integrated strategic leadership, multi-platform creative ideas and smart deployment to reach their consumers. “As a result, brand marketers have greater need to balance global scope with local know-how, a combination where our worldwide network and business units have unmatched experience and expertise.”
Linder began his agency career at TBWA in Paris and has held the role of MD at TBWA Rome and client service director of TBWA Italy.