The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

December 13, 2013 | 2 min read

KFC has announced the winner of its #UniteThisXmas Twitter competition, launched as part of the KFC Christmas campaign two weeks ago.

The competition asked fans to Tweet the KFC Choir about someone they’d like to make amends with this Christmas, with the winner starring an a new interpretation of the KFC Christmas ad (original version shown above) in a bid to resolve their conflict.

27-year-old Alpa Patel was chosen as the winner after she tweeted “@KFC_Choir I want to make peace with Sheena as we are going travelling together for a month. It starts with a 24hr flight”.

The tweet came as Patel fell out with her best friend Sheena Jagjiwan over the planning of a trip to Australia.

Patel will now star in a 60” spot which follows the same tongue-in-cheek musical style of the first ad, with a new song specially written and performed by both herself and the KFC Choir, airing during this weekend’s X Factor final.

“We’re thrilled with the engagement and response we’ve had towards the campaign and are really excited to have chosen a worthy winner. We hope that, with a little help from KFC, people across the UK are making peace with one another in time for the big day and that with the KFC Choir behind her, Alpa can make up with her friend before their big trip down under,” said Meg Farren, marketing director, KFC.

Patel added: “The last few days have been surreal but I’ve had a great time recording the song and filming the advert. I know Sheena will appreciate the lengths I have gone to.”

The BBH-created campaign will continue to run until 29 December. Media buying was handled by Walker Media with social media from Fabric Worldwide.


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