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EE launches seasonal Santa 4G digital campaign

EE has got into the Christmas spirit with the launch of a new digital campaign today which uses Santa as a case study to showcase the benefits of a 4G data connection.

Part of the wider ‘4GEE at Work’ campaign which profiles productivity gains for workers the series has, naturally enough, chosen the months most productive worker of all for its latest showcase.

A spoof video profiles the 600 year old distribution dynasty of ‘Nick Saint Distribution’ and features an interview with its CEO Nick Saint explaining how 4GEE helps them keep pace with demand at a busy time of year.

It then goes on to show a workforce of elves utilising 4G on StreetView and various gadgets to arrange deliveries in properties with steep roofs and small chimmneys.

Spencer McHugh, director of brand, EE said: “Superfast 4GEE is transforming businesses all over the UK, and this tongue-in-cheek Christmas film was a great way for us to re-imagine the business challenges Saint Nicholas himself might face in the run up to Christmas.”

The film was created by creative agency Publicis Chemistry and is the ninth in the series.

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