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ASOS and Google pair up to launch ‘Helpout’ service linking customers with professional stylists

ASOS has joined forces with Google to launch real-time chat service ‘Helpouts’, giving people access to live styling advice from professionals - a first for a British retailer.

The aim of the site, which launches later today (16 December) is to further break down the barriers between customers and the ASOS brand.

The Drum understands people can book an appointment for a Helpout chat online with the retailer offering up to 50 hours per week from Monday to Friday between 9am and 9pm GMT. Each individual can book a 15 minute slot with one of the professionals for free.

It’s understood the move marks the first time a British brand to use Google’s Helpouts and the first fashion retailer globally.

The new advice service will be available from later today in the UK, America and Australia.