Yorkshire Building Society appoints Brass to handle paid online media for its mutual brands

In order to support a multi-brand campaign Yorkshire Building Society has given Brass a wide ranging brief handling paid online media for the company’s range of mutual brands.

Brass will handle paid online media for the company’s range of mutual brands

“We have a strong story to tell increasingly consumers are turning to trusted mutual brands that sit at the heart of their communities,” said Anna Higgins, customer acquisition manager for Yorkshire Building Society.

“People know that we are owned by our members, our customers, and because of this, everything we do is aimed at building on the trust they place in us to act in their long-term interests. Brass understands our business and our consumers and has translated this into strong results.”

Yorkshire Building Society is now set to launch a customer acquisitions campaign for its Norwich and Peterborough, Chelsea and Yorkshire brands.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.