In order to support a multi-brand campaign Yorkshire Building Society has given Brass a wide ranging brief handling paid online media for the company’s range of mutual brands.
“We have a strong story to tell increasingly consumers are turning to trusted mutual brands that sit at the heart of their communities,” said Anna Higgins, customer acquisition manager for Yorkshire Building Society.
“People know that we are owned by our members, our customers, and because of this, everything we do is aimed at building on the trust they place in us to act in their long-term interests. Brass understands our business and our consumers and has translated this into strong results.”
Yorkshire Building Society is now set to launch a customer acquisitions campaign for its Norwich and Peterborough, Chelsea and Yorkshire brands.