Rob Reilly and wife leaving CP&B: 'Worst thing is to stagnate'

"It's all still under debate," he said. "I'm in talks with all kinds of agencies and there's nothing I won't entertain -- no size limit big or small. But I will definitely take the thing that seems the most challenging and interesting to me."

CP&B - originally known as Crispin Porter and Bogusky - will not replace him. Instead the the creative department will be restructured . Executive creative directors of individual offices -- Miami, Boulder, Los Angeles, London and Gothenburg, Sweden -- will have more autonomy.

Reilly told AdAge he and CEO Andrew Keller have been in discussion about his departure for a while, most intensely over the last six months.

"As a creative, the worst thing you can do is stay stagnant. After twelve years at CP&B, this was the time for me to recharge, and for the agency to recharge."

According to the agency, the restructuring was developed by Reilly. Keller and Chairman Chuck Porter.

Keller prior to being named CEO in 2010, was co-executive creative director along with Reilly.

"We have hired and grown so many great creative leaders, and this seems like the perfect time for me to step away, try some new challenges and put this

structure into action. There is always a right way and a wrong way to leave a place that has played such a huge role in your life, and I believe this is the right way," said Reilly in a statement.

Also leaving is his wife, partner and managing director Laura Bowles. During 16 years at CP&B she's run the Volkswagen account and worked on brands such as Ikea, Burger King and the U.S. launch of the Mini.

Reilly joined the MDC agency in 2003 as a copywriter, later serving as the globalm creative director on Burger King. He's also led creative on other accounts including Microsoft, Dominos, MetLife, Old Navy, Best Buy and Kraft.

"In his twelve years, he's helped propel the agency to creative stardom earning accolades at Cannes, the One Show and others," said AdAge.