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By The Drum Team, Editorial

December 12, 2013 | 1 min read

Google continues to make the Nexus an appealing alternative to Apple's dominant iPad in this clever and emotive spot. A young man who we automatically presume must be from a poor African country is trying to get a ride somewhere, without success. It isn't until he speaks that our assumptions are turned on their head, much to our embarrassment.

Agency: Joint London

Creative Director(s): Damon Collins

TV Producer: Miles Nathan

Film Prod Co: Thomas Thomas

Director: Kevin Thomas

Producer: Trent Simpson

Executive Producer: Philippa Thomas

Dir of Photography: Bob Pendar-Hughes

Production Manager: Matt Bulaitis

Post-Prod House: The Mill / Big Buoy

Editing House: The Quarry

Editor: Scot Crane

Audio House: Factory

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