Account Round up: Cunard up for review after agency withdrawal, Reckitt Benkiser reviews three power brands, Argos seeks digital partner and Havas picks up defence department

By Steven Raeburn | N/A

December 12, 2013 | 5 min read

Accounts under review

Nexus/H resigned the Cunard account

The BBC has unveiled a tender for its mobile messaging/social media feed console framework, valued at up to £2.2m, which looks to increase interaction with the audience. According to the tender, the BBC is seeking to appoint a single supplier that can provide PRS (Premium Rate Services) and non-PRS mobile telephone services to enable audience interactivity and also to allow productions teams to interact with the audience using these mobile telephone services and other social media channels through the provision of an easy to use web application suited to the live production environment.

Cunard is set to search for a new advertising agency after Nexus/H resigned the account. The agency which won the advertising account seven years ago.

Argos has initiated an advertising agency review as it looks to reinvent itself as a digital retail leader. The company has appointed AAR to help with the review, and a shortlist of agencies, including incumbent CHI & Partners, will be asked to pitch for the account.

Reckitt Benckiser is to hold a creative review of its Finish, Air Wick and Clearasil brands, it has announced. The review, being run through David Wethey from Agency Assessments International, will not affect the relationship that RB has with Havas Worldwide though, it has said, with the agency set to continue as it global creative agency across 14 of its other powerbrands.

Cell Therapy Catapult, the organisation established last year to help grow the UK cell therapy industry, is seeking a number of marketing services agency partners to help it present itself in a consistent and professional manner. Two tender notices have been released by the body, one seeking to set up a framework agreement worth between £100,000 and £150,000 for creative agencies to deliver campaigns and content, while a second is for a search and social media agency to support it digital strategy, with a value of between £60,000 and £100,000 over two years.

Account wins

Torchmedia has been been awarded the Sydney Trains contract for external train advertising. The agency already holds the contracts for Melbourne Metro and Queensland Rail.

United Biscuits has appointed 3 Monkeys to handle its UK corporate, CSR and consumer PR. The United Biscuits family includes McVitie’s, Penguin, go ahead!, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr's.

United Carpets has appointed TTMV, a digital agency formed from the merger of Twenty20 Media Vision and WFCA, to its multichannel media and digital account, worth £1.8m.

The Department of Defence has moved its creative advertising and digital account from incumbent GPY&R Melbourne to Havas Worldwide, Sydney. GP Y& R had held the account for the last ten years.

British chocolatier Thorntons have announced its appointment of TH_NK as its lead digital agency.

Debenhams has appointed iCrossing, the digital marketing agency, to oversee its natural search strategy as part of efforts to drive its e-commerce growth.

Butlins has hired social media agency Bloom to help the brand better understand how to analyse and engage with its online audience. Bloom will help Butlins formulate a social and online strategy through audience analysis and establishing relevant and effective content.

Marylebone Cricket Club (MCC) has selected Threepipe to run integrated digital marketing and PR campaigns on a number of projects from Christmas 2013 and throughout 2014.


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