YouTube 2013 ad revenues estimated to jump more than 50% to $5.6bn
YouTube’s projected advertising revenue for this year will have jumped by more than 50 per cent to $5.6bn, according to a report.
Report: YouTube's revenues are expected to jump
The report from media research firm eMarketer projects that YouTube’s net revenues once partners and content creators have been paid will sit at around $1.96bn, giving the video sharing service 1.7 per cent of global digital advertising spend.
Other reports this year also estimated increases in YouTube’s ad revenue, although eMarketer goes further. Morgan Stanley projected revenues of $4bn while Barclay’s predicted $3.6bn.
However, verifying projections is a tricky task as Google has not revealed how much money YouTube makes since it bought the site in 2006 for $1.65bn.
The eMarketer report estimated that YouTube’s US ad revenues could reach as much as a 20.5 per cent share of all US video advertising revenues this year at around $1.08bn.
The gross ad revenue projection for YouTube represents a rise of 51.4 per cent on last year, which amounts to 11.1 per cent of Google’s total, and gives the service a bigger market share than Twitter and AOL.
YouTube attracts more than one billion viewers a month and 80 per cent of its traffic comes from outside of the US.
The surge in advertising revenue is thought to be related to the sharp increase in viewing on mobile devices, which is allowing advertisers to tap into a younger market that is less interested in watching TV.