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Twitter Pitney Bowes

Twitter moves to improve location accuracy to pinpoint users

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By John Glenday, Reporter

December 11, 2013 | 1 min read

Twitter has announced it has teamed up with Pitney Bowes, specialists in location intelligence, to improve its mapping technology to more accurately pinpoint user’s locations when sharing such information in tweets.

The micro blog is seeking to make the update available to all 230m of its users to share their whereabouts on mobile devices, bringing street level accuracy to the UK for the first time.

Users must opt-in to the feature as before and will retain the ability to delete past location information, assuaging privacy concerns by giving individual users the ability to customise their accounts.

Such a change would allow users to better share information and connect with other people and brands however.

James Buckley, senior vice president and general manager, location intelligence for Pitney Bowes said: “We are honoured to deliver our location intelligence capabilities to Twitter. We bring 90 years of privacy and security experience around address data. This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”

Twitter Pitney Bowes

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