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Reckitt Benckiser calls creative review for Air Wick, Finish and Clearasil brands

Reckitt Benckiser is to hold a creative review of its Finish, Air Wick and Clearasil brands, it has announced.

The review, being run through David Wethey from Agency Assessments International, will not affect the relationship that RB has with Havas Worldwide though, it has said, with the agency set to continue as it global creative agency across 14 of its other powerbrands.

The company has revealed that it plans to explore new creative sources, while potentially adding creative partners in order to achieve its ambition for the three brands.

The company declined to inform The Drum whether one agency was being sought for the three brands, and how long the process was likely to take.

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