Monarch to put staff at front of 2014 advertising campaign
Monarch has revealed details of a 2014 advertising campaign that will feature staff at the forefront.
Campaign: Monarch released details of 2014 plans
Online, print and out of home ads will share staff’s experiences of working with the airline, focusing on customer service, and the brand is working with Iris Worldwide and Carat on the project.
The campaign builds on a customer service drive from the brand last year that saw it roll out the Olympics-inspired WorldHost ‘Principles of Customer Service’ programme, which involved training for all staff.
Tim Williamson, customer experience and marketing director at Monarch Airlines, said: “This campaign reinforces the fact that service has always been central to what we do and gives us the opportunity to recognise that we have what customers really want but find missing – great service.
“The campaign builds on the work we are already doing to renew and refresh our customer service proposition. Into 2014 we will continue to invest to make Monarch the airline best known for superior customer experience and value.”
Monarch said campaign content would ‘naturally’ spread across multimedia platforms.
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Carat
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Iris
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