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Lastminute.com launches design competition to refresh its Google+ cover

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By Gillian West, Social media manager

December 11, 2013 | 2 min read

Lastminute.com is looking for designers to help refresh its Google+ cover in line with its ‘spontaneous’ brand positioning.

Members of the public are invited to submit their ‘spontaneously-themed’ submissions for the chance to win a techie prize as well as seeing their artwork live on the Lastminute.com Google+ page for a week.

Open until Sunday 15 December, the submissions will be judged by an expert panel, including representatives from The Drum, with the shortlisted designs put to a public vote.

The designs should communicate the benefits of a spontaneous approach to travel and leisure in a creative and visual way.

In addition to having their work showcased to the lastminute.com audience for a week in January, the winner will receive a Wacom Cintiq 13HD Pen Display and the runner-up a Nexus 7. Third place will be awarded a Leap Motion Controller.

Jon Dow, group marketing executive at lastminute.com, said: “Google+ is a great platform that embodies both creativity and spontaneity - it is the perfect fit for our brand ethos and we wanted to communicate this through the competition. Our in-house designers have already had fun testing animations for the Cover but we wanted to also see what our wider audience could come up with. We can’t wait to see the results.”

Reuben Halper, responsible for Global Advertising Programs at the Zoo, aka Google Creative Services, and part of the competition’s expert judging panel, added: “Google+ is a perfect platform for brands to connect with their audience. The profile cover image offers a tremendous amount of creative flexibility for brands to express themselves. This competition is a great opportunity for designers to showcase their talents and demonstrate how to creatively use the format in order to captivate and capture the attention of the Google+ community.”

Competition hopefuls must submit entries by publically posting their designs to their own Google+ profile and link to the competition by adding +lastminuteUK and the hashtag #lmdesigncomp. More information can be found on the lastminute.com site.

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