Children's charity Kids Company to 'Print Happiness' turning donations into 3D printed toys
Charity for children and young people Kids Company is to open a pop-up shop using 3D printers to create toys for underprivileged children who otherwise would have nothing to unwrap on Christmas Day.
Open from Friday 13 December until Wednesday 18 December, ‘Print Happiness’ in Soho will turn donations from the public into toys using six state-of-the-art Ultimaker 3D printers.
Once a donation of £5 has been made via text, members of the public get to select which toy to print from a range of six designs, including two limited edition designs from world-famous animators Aardman.
"Traumatised children often think of harming themselves during the Christmas period. Their sense of loneliness is enhanced as they watch families gather to celebrate and exchange presents," said Camila Batmanghelidjh, founder of Kids Company.
"We’ll be an extra family for our children and give them the hope and sense of belonging they’re yearning for. We hope that with the help of the public, we can create beautiful presents which will bring happiness to our children this Christmas."
Donations can be made in person at the store or remotely via a live stream link on the Print Happiness website. Partners in the initiative include AMV BBDO, designers Aardman, Tado, Triclops and Ultimaker, pop-up shop agents Appear Here and media partners Fishburn, PHD, Live Experiential, Table Talk and Kinetic.
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AMV BBDO
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