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Thorntons’ appoints TH_NK as lead digital agency

British chocolatier Thorntons have announced its appointment of TH_NK as its lead digital agency, commencing with a number of Christmas initiatives.

TH-Nk will support delivery of key web and mobile projects, increase engagement on social channels, trial new fulfillment options, and implement advanced measurement and analytics as part of efforts to shape Thorntons’ digital direction next year.

Hannah Legg, brand & consumer marketing director at Thorntons said: “We’re delighted to have TH_NK on board in the run up to Christmas, our busiest trading season. TH_NK’s wealth of experience will prove invaluable in helping us grow our online business.”

Tarek Nseir, TH_NK CEO said: “We’re looking forward to working with Thorntons to help shape Christmas and set their digital ambition for 2014 and partnering with them in making it a reality. We’re excited to apply the expertise generated from working with retailers like ASOS to the UK’s most loved chocolate brand.”