Microsoft launches festive Windows video campaign
Microsoft has launched a festive video campaign for its Windows operating system, by documenting how Santa is preparing for Christmas using his PC.
Conceived by UM London the three videos were produced in partnership with video specialists Rockabox and directed by Ian Curtis.
The humorous campaign shows Santa interacting with the new Windows and apps, including social media, Skype, Bing, Microsoft Office and Xbox Music – differentiating it from a dry tech demo.
Cat Carroll, digital manager at UM London, said: “The idea brilliantly riffs off the contemporary trend to live life through social media channels, such as Twitter, Skype and instant messaging. This campaign, involving several high-profile directors and writers, is designed to raise a laugh with the public as we head towards the festive season, recognising that even Santa has moved with the times.”
Alan King, managing partner at UM London, added: “It’s always been tough for advertisers to interrupt a users’ digital journey, especially to show a product demo. We have taken a content-first approach to demonstrate the power of Windows through pure entertainment. We believe brands need to earn consumers’ attention online, especially with the high levels of noise at Christmas – this idea cuts through and achieves that.”
The five min clips will be published on YouTube and Facebook.