Betfred names Adele Lawton as head of online marketing

By Angela Haggerty, Reporter

December 10, 2013 | 2 min read

Former Playtech commercial director Adele Lawton has been named’s new head of online marketing.

Appointment: Adele Lawton has been named online marketing head

Lawton has 15 years’ experience in the gaming sector and spent three years as head of Jackpotjoy before joining Paytech, as well as stints at BskyB, bet365 and Gala Coral. At, she will take over full control of the brand’s online and mobile business.

Chris Sheffield, MD at, said: “Adele comes to us with a proven track record of success and her vast experience in acquisition, retention and product management will prove to be of huge benefit as we continue to grow our business.”

Lawton added: “Now is a perfect time to join Betred, who have demonstrated tremendous growth in recent years.

“I see opportunities to further accelerate that growth by leveraging the recent investments in marketing spend across all acquisition and retention activities.” has moved up 12 places in the eGaming Review database EGR Power 50 from 42 to 30 this year, and plans to launch Betfred Australia in 2014.


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