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Agencies 4 Growth Festival Logo

Argos most socially devoted Facebook brand, while Moët & Chandon leads for engagement

Moët & Chandon has seen an 892 per cent increase in engagement over the last month, research from Socialbakers has found, with the champagne brand topping the Facebook post engagement list at 5.21 per cent.

Socialbakers discovered that the average post engagement rate is only 0.23 per cent.

The research from November statistics also found that Amazon was the top Facebook brand in terms of fans, with almost four million likes, followed by Skittles, Coca Cola, Cadbury Crème Eggs and iTunes.

Argos was deemed the most social devoted Facebook brand, replying to 94 per cent of questions, with an average response time of 127 minutes. Virgin Media came second on the list (91 per cent, 203 minutes), followed by Aldi, Very and Three.

In total, the average response rate from brands was 63 per cent in November, up from 58 per cent in October.

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