Tesco launches first bespoke Christmas window display on London’s Regent Street
Tesco has launched its first bespoke Christmas window display at its Regent’s street store, and rolled out a series of interactive displays across its UK outlets.
The supermarket is in the midst of rolling out interactive window displays across 11 of its stores, letting customers scan in-store products via their mobiles from outside the shop for the first time.
The displays incorporate QR and augmented reality (AR) technology, meaning customers can scan products from outside the shop and purchase them online via their mobiles – a first for the supermarket.
The move has been triggered by research showing 20 per cent of Tesco’s online grocery customers bought their food from their mobile phones. It has been predicted that this figure will soon rise to 30 per cent.
Meanwhile from Saturday 7 December, the windows of the Tesco Metro on Regent’s Street will show a Scandinavian-style display with a six-foot gingerbread house as the centre piece.
The windows are also filled with Tesco Finest products and gifts from the popular ‘scandi’ range that customers can find on Tesco Online and collect in the store.
The windows are part of a wider campaign at Tesco to make Christmas easier for their customers and spread the festive cheer; over 300 stores have added a Christmas hat to the Tesco logo.
Striking window displays are usually the territory of London’s biggest department stores.
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Tesco plc, trading as Tesco, is a British multinational grocery and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England,...
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