Arnold Furnace designs Jack Daniels Christmas website
Sydney’s Arnold Furnace agency has announced that it has designed a website for client Jack Daniels as part of its Christmas campaign for the brand.
The Jack Daniels website
In a statement accompanying news of the website, Arnold Furnace said the ‘immersive, interactive hub’ aims to bring some of the tradition and stories behind the brand a little closer to home for everyone in Australia’.
Tom Spicer, Executive Creative Director of Arnold Furnace said, “Jack Daniel’s is one of the world’s most recognized and respected brands. From a creative perspective it’s one you love to work on because it shares the same passion for craft as all good creative departments and it’s fair to say this has been a labour of love for the agency and all our partners.
“Massive shout out to Cream for bringing the 3D environment to life and to Newism for their digital design and build expertise, not to mention delivering it on time, in such a short space of time.”
Luiz Schmidt Brand Manager said: “The Jack Daniel's Christmas digital hub is a truly immerse experience built on the principles of what the brand has become famous for – beautiful craft, story telling and sociability. It’s one we’re all very proud of.”
The website execution takes the form of an online tour of the Jack Daniels distillery.