By Jennifer Faull | Deputy Editor

David&Goliath

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article

December 6, 2013 | 2 min read

Vizio has launched a TV campaign for its M-series Smart TV and Sound Bar.

Created by David&Goliath, its first work for the brand since winning the business in August of this year, three 30-second spots show a tech-savvy little girl and her father using the TV.

Each spot aims to highlight the intuitive grasp kids have of new technology and end on the tagline ‘So easy, even an adult can figure it out.’

A longer, 60-second spot titled ‘What is Smart’ has also run and looks to redefine what smart technology is when it comes to its Smart TVs. It carries the new brand tagline “Beautifully Simple” and it set to air nationally on ESPN and online.

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“When it comes to marketing advanced technology products, brands rarely speak a language people understand or relate to,” said David Angelo, founder and chief creative officer, David&Goliath. “Vizio, on the other hand, has always stood for making high quality more intuitive and easier to use. Our job was to simply bring the Vizio story to life in a voice that the everyday person can comprehend.”

The campaign will run through the College Football season on ESPN's networks and Hulu into Q1 2014.

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