TLC celebrates 12 days of Christmas in new festive campaign
TLC, the entertainment channel from Discovery Networks, is to celebrate 12 days of Christmas with a festive campaign promoting back-to-back series favourites during daytime and peak time over the festive period.
Festive one and three second channel bumpers created in-house feature a twinkling TLC logo made from Christmas lights, while 30 second promos highlight key shows including the Here Comes Honey Boo Boo Christmas Day Special and the penultimate episode of Devious Maids on Christmas Eve and the finale on New Year’s Day.
“Our audience have very busy lives and Christmas will be no exception,” said Susanna Dinnage, general manager for Discovery Networks UK and Ireland. “The sparkling 12 days of Christmas brand campaign spreads festive cheer with new bumpers, promos and our most loved titles brought together to position TLC as a sanctuary for time out over the festive season.”
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The bumpers and promos launch on 7 December with TLC’s 12 days of Christmas running from 21 December to 1 January 2014.