Queensgate and Highcross shopping centres unveil Christmas campaigns with Isobel
Hammerson-owned Queensgate and Highcross shopping centres have unveiled Christmas campaigns, created by Isobel.
The Christmas ads are the first activity since Isobel won the account in July.
Both Christmas ads are the first of nine executions of a campaign that will run throughout the year. The ads will feature on TV, radio, print and outdoor.
Rob Fletcher, creative partner at Isobel explained: “The challenge for both centres was to come up with a compelling brand idea to run across all seasons and events.”
The ‘Then, Now, Tomorrow’ campaign for Queensgate, Peterborough taps into the centre’s heritage; while ‘There are many sides to Highcross’ aims to communicate the multifaceted nature of the shopping centre as well as the cultural and social diversity of the city itself.
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