Argos reviews creative agency as it looks to become digital retail leader
Argos has initiated an advertising agency review as it looks to reinvent itself as a digital retail leader.
The company has appointed AAR to help with the review, and a shortlist of agencies, including incumbent CHI & Partners, will be asked to pitch for the account.
Marketing director Stephen Vowles said: “We feel the time is right for this review of creative ideas as we embark on a transformation of Argos into becoming a digital retail leader. We are changing and so are our advertising needs which will need to access a broad mix of traditional and digital channels.
“While 70 per cent of the population shop with us year on year, we need to attract some of our customers to shop more regularly, and become more universally appealing across our complete product range.
“We have a very good working relationship with CHI & Partners and this review in no way reflects their performance – in fact our current Aliens campaign is our most successful ever and customers love it. We expect them to be fully involved in this process.”
The review will take three months and all agency enquiries should be addressed to AAR.