Digital Transformation

Apple launches iBeacon to help guide users around stores with tailored help

By Ishbel Macleod | PR and social media consultant

December 6, 2013 | 2 min read

Apple is today set to launch iBeacon across its 254 US stores, which will help guide customers around stores through messages about products, events and other information.

The iBeacon app will tell users if their ordered product is ready to pick up, and act as an order code for clerks, as well as offering upgrades when an Apple product user walks by product tables.

Apple told the AP that iBeacon provides apps with "a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum, or product displays in stores”.

The beacons will be set for certain distances, so some may only become active in certain aisles, while other notifications may be sent from anywhere in the store.

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