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Westons Cider Stowford Press Drum News

Westons Cider launches Christmas OOH campaign in London for its Stowford Press brand

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By Jennifer Faull | Deputy Editor

December 5, 2013 | 1 min read

Westons has rolled out an OOH campaign for its Stowford Press brand of cider.

Targeting seasonal shoppers and partygoers in central London, the campaign from WCRS continues the ‘Press On’ strapline and idea used in the Stowford TV ad earlier this year.

The creative turned an everyday task, like Christmas wrapping, into a heroic feet and with WCRS using a bold type design printed on wrapping paper to give it an authentic, “cheeky” tone of voice.

The activity launched on 2 December and is set to run for two weeks across 22 premier underground sites at key footfall stations in London.

Westons Cider Stowford Press Drum News

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WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.

Our mission has always been to create work people care about. And this is now more important than ever.

In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.

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