Westons Cider launches Christmas OOH campaign in London for its Stowford Press brand
Westons has rolled out an OOH campaign for its Stowford Press brand of cider.
Targeting seasonal shoppers and partygoers in central London, the campaign from WCRS continues the ‘Press On’ strapline and idea used in the Stowford TV ad earlier this year.
The creative turned an everyday task, like Christmas wrapping, into a heroic feet and with WCRS using a bold type design printed on wrapping paper to give it an authentic, “cheeky” tone of voice.
The activity launched on 2 December and is set to run for two weeks across 22 premier underground sites at key footfall stations in London.
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