Maxus expands with Maxus Partnerships, to be led by Laura Wade
Maxus has announced the launch of Maxus Partnerships, a new division which will look to focus on collaboration and content.
The new division will be led by Laura Wade, who joins Maxus from UTV’s talkSPORT and Sport magazine where she was head of digital.
Wade said: “With Maxus Partnerships, platforms no longer form the basis of our ideas or plans – it’s about placing genuine content realised through brand truths and audience insights at the heart. This model suits the rapidly increasing number of brands willing to share that with an audience and those that are prepared for that audience to shape it, comment on it – even edit it. That is a really exciting prospect.”
Wade will be reporting into Tim Irwin, chief operating officer at Maxus, and will be responsible for a team of four.
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