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Environment Agency unveils Floods Destroy campaign with Squad

A national Environment Agency campaign to raise awareness of flood risk has been rolled out by Squad, targeted at residents, community groups and businesses based in flood prone areas

The campaign informs people how to take action to protect themselves from flooding, following Squad creating the ‘Floods Destroy - Be Prepared’ identity.

Katie Slater, senior communications business partner at the Environment Agency, said: “We are pleased the message from ‘Floods Destroy - Be Prepared’ is now readily available for those who need the information. The stand-alone identity follows the example of other successful multi-organisational campaigns such as Fire Kills, Think and Change4Life and we look forward to enjoying the same level of success with ‘Floods Destroy - Be Prepared’.”

Squad’s work on the identity helped the Environment Agency to create a number of communication tools and templates to make it easy for associated organisations to download and use the campaign materials, such as campaign guidelines and templates for advertising, literature, ambient activity and digital media.

Squad co-founder Rob Gray said: “We are extremely proud of the ‘Floods Destroy – Be Prepared’ campaign. This has been a huge undertaking but by digging deep and understanding the needs of people we have produced a strong identity that can be adapted for years to come.”

The agency conducted research with local flood groups such as Todmorden, Wakefield and Sheffield.

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