Unilever announces scheme to help digital companies Go Global

Unilever has announced the launch of a program which will aim to provide digital companies looking to expand their marketplace with $100,000, mentorship, and in-kind services in exchange for a customised digital marketing pilot in the area of content, mobile, or connected devices.

The aim of Go Global with Unilever is to help small to medium-sized, established businesses to expand their global reach.

“Every day, across 182 countries, over two billion people use a Unilever product. This means that we are in an unrivalled position to help smaller businesses expand into new markets,” Marc Mathieu, SVP marketing at Unilever, explained.

“In turn, Go Global will enable us to continue to pioneer new technologies and platforms which can help our brands engage more meaningfully with people around the world.”

The selected agencies will help Unilever with seven brands: Unilever, Clear, Surf, Magnum, Flora/Becel Pro.Activ, Hellmann’s and Vaseline.

Applications for the program are open until 17 January 2014, with a shortlist to be invited to pitch to seven of Unilever’s brands at the Mobile World Congress in Barcelona.

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