Turkish Airlines has unveiled a 60 second TV ad, the first created for the brand by Crispin Porter + Bogusky, featuring Kobe Bryant and Lionel Messi.
Building on last year’s Kobe v. Messi, which has been viewed over 150 million times, the new ad shows Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro – all locations which Turkish Airlines fly to.
Darin Brown, president of CP+B Europe, said: "Turkish Airlines are one of the fastest growing airlines in the world and we're extremely excited they've chosen CP+B to partner with them as they continue their expansion. It's incredibly gratifying to work with a brand that celebrates and recognises the power of travel and the profound impact it has on people."
The ad is set to run in 20 countries, and in more than 15 languages.